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Did You Know These Brands Were Made in Singapore?

From fixing fried chicken cravings to indulging in luxury bespoke jewellery, we uncover the lesser-known origins of some of the island’s most popular brands.

  • 8 Aug 2024

When you think of luxury jewellery or crispy fried chicken, shopping local might not be the first thing that comes to mind. However, our vibrant city-state is home to the creation and innovation behind some of the world’s most beloved brands. While well-known Singaporean names like Love, Bonito, CHARLES & KEITH, Bengawan Solo, Old Chang Kee, and Ya Kun Kaya Toast are familiar to all, you might be surprised to learn that these other brands you’ve visited at Jem were also born and bred right here in the 65!

4Fingers Crispy Chicken: A Taste Sensation

Image Credit: 4Fingers Crispy Chicken

When you’re craving good ol’ Korean fried chicken, which name automatically pops into mind? 4Fingers Crispy Chicken has garnered a cult following since its inception. Inspired by Korean fried chicken, 4Fingers offers a unique twist with its secret seasoning and crispy texture. What started as a single outlet in 2009 has now expanded to numerous locations across Asia and beyond. Their dedication to quality and flavour has made 4Fingers a beloved brand for fried chicken aficionados. If you're looking for a little crunch for lunch at Jem, 4Fingers is a must-try. Did you also know that they’re halal certified?

Benjamin Barker: A Modern-Day Gentlemen’s Outfitter

Image Credit: Benjamin Barker

Benjamin Barker is menswear brand that brings a touch of modern sophistication to everyday dressing. Started in 2009, Benjamin Barker offers a curated range of shirts, suits, and accessories that blends classic styles with contemporary trends. Weaving the art of living into the fabric of life, Benjamin Barker’s commitment to quality and detail, ensures that every piece exudes elegance and comfort. 

By Invite Only: Singapore’s Hidden Gem

Image Credit: By Invite Only

Founded in 2009, By Invite Only began its journey in the unassuming multi-label stores dotting Singapore’s vibrant landscape. Over time, this homegrown jewellery label has flourished into a beloved brand, creating pieces that transcend mere adornment. Each piece serves as a meaningful token of connection, meticulously crafted with intention. From celebrating life’s milestones to capturing emotions that words fail to convey, By Invite Only jewellery resonates deeply with its wearers, becoming a cherished part of their personal stories. Every creation reflects Singapore’s dynamic culture, seamlessly blending tradition and modernity into designs that speak to the heart.

Goldheart Jewelry: A Sparkling Singaporean Legacy

Image Credit: Goldheart Jewelry

A name that every Singaporean must have heard at least once would be Goldheart Jewelry. Crafting symbols of love and elegance right here on our shores since 1974, Goldheart quickly became a beloved name, introducing innovations like the world’s first 999 pure gold wedding bands and the breathtaking 73-facet Celestial diamond. Each piece from Goldheart carries a story of love, commitment, and local craftsmanship, making it a cherished part of Singapore’s heritage.

Love & Bravery: Fashion Forward

Image Credit: Love & Bravery

Love & Bravery, founded in 2012, has quickly become a standout name in Singapore’s fashion scene with its chic and sophisticated designs. Known for blending timeless classics with contemporary trends, the brand offers elegant and practical apparel that appeals to modern women. Its success is evident in its expansion beyond Singapore to countries like Malaysia and Indonesia, as well as a robust online presence. Love & Bravery's commitment to quality, exceptional customer service, and versatile collections have made it a go-to destination for stylish, high-quality fashion.

OSIM: Pioneering Wellness Technology

Image Credit: OSIM

When it comes to wellness, OSIM is a brand that needs no introduction. This Singaporean company, founded in 1979, has been at the forefront of health and wellness innovation, offering a range of products designed to enhance well-being. From their famous massage chairs to their innovative health, gaming, beauty, fitness products, and well-being chairs, OSIM has revolutionised the way people approach relaxation and health. OSIM’s user-centric wellness ecosystem of synergistic products and solutions provides customers with a holistic well-being experience, empowering them to live healthier, happier lives.

PAZZION: From Passion to Footwear Favourite

Image Credit: PAZZION

PAZZION’s journey began in 2002 with founder Tom Ng's love for shoes. What started as a small men’s shoe store quickly evolved when Tom noticed the untapped potential for affordable, well-crafted women’s footwear made from genuine leather and premium materials. In 2005, PAZZION’s first store opened its doors, offering stylish and comfortable options that quickly captured the hearts of Singaporean women. Over the years, the brand blossomed, with 10 stores across Singapore and franchises in countries like Malaysia and Japan. The brand didn’t stop there—in the midst of the pandemic, the Lifestyle Collection was launched, adding sustainable homeware and accessories to its repertoire. Today, PAZZION is more than just a shoe label; it’s a beloved part of Singapore’s fashion landscape.

Scent by SIX: Singapore’s Scented Storytellers

Image Credit: Scent by SIX

Scent by SIX believes that nothing is more powerful than a scent; fragrance can transcend to become a force of comfort and healing, enhancing our daily experiences and uplifting our mood in a way that nurtures our well-being. From their 2065 Ujong scent, inspired by Singapore's confluence of cultures and nature, to the Care Range scents, which use carefully selected ingredients to promote focus, better sleep, or relaxation, their ability to blend storytelling with high-quality craftsmanship has made them a standout in the fragrance world, offering scents that not only smell amazing but also elevate your daily moments.

TORI-Q: Skewers Done Right

Image Credit: TORI-Q

Japanese foodies, this next one might surprise you! TORI-Q, a beloved local gem, is a Singapore-born Japanese brand that has made a name for itself with its delicious yakitori. 
 
Founded in 2000 by Mr. Yohei Takeda, TORI-Q perfectly balances authentic Japanese flavours with local tastes, crafting flavours that resonate with Singaporeans while staying true to their origins. The brand’s journey started in 1994 with Mr. Takeda’s original takoyaki stand at Clarke Quay, followed by Takopachi in 1996, which paved the way for the distinct establishment of TORI-Q later.
 
At TORI-Q, each skewer exemplifies their commitment to quality. Freshly prepared daily, their yakitori is crafted only from the finest ingredients and hand-grilled to perfection. The secret behind their irresistible taste is the meticulously crafted TORI-Q sauce. TORI-Q’s signature bento boxes, featuring perfectly grilled skewers and Japanese rice, have become a favourite choice for both locals and visitors seeking a quick, affordable, and satisfying meal.

A Global Legacy of Innovation

These brands offer a glimpse into the remarkable innovation that makes Singapore so unique. Whether it’s high-tech gadgets, delicious meals, stylish fashion, or captivating fragrances, Singaporean brands have made a significant impact worldwide. Their impressive achievements and commitment to quality highlight just how special and inventive this little island truly is.