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Why Minimalists Need Maximalist Friends (And Vice Versa!)

Do you crave simplicity, or do you prefer to be bold and diverse? Find your unique style inspiration from Love Bonito, Muji and more.

  • 15 Jul 2024

International Friendship Day is just around the corner on July 30th, marking the perfect occasion to celebrate the incredible people who add so much colour and joy to our lives. This day is all about honouring the bonds that shape us, and there's no better way to do that than by recognising the unique mix of characters, styles, and personalities in our friendships.

Think about it: friendships are like the ultimate fashion statement—each one unique and completely individual. Some of us find beauty in keeping things simple, while others thrive on the bold and loud. And that’s what makes these friendships so special—the balance of different tastes and preferences.

We’re here to dive into uncovering why these contrasting styles complement each other, showcasing why having a diverse circle of friends creates the ultimate blend of style and substance.

Understanding Minimalism and Maximalism

Minimalism is all about simplicity, focusing on clean lines, neutral colours, and a clutter-free environment. Think of it as the "less is more" philosophy.

Maximalism, on the other hand, is about embracing boldness and diversity. It's characterised by vibrant colours, eclectic patterns, and a "more is more" attitude.

Minimalists and maximalists can learn a lot from each other. Minimalist friends can inspire a sense of calm and simplicity, helping their maximalist counterparts find balance in a cluttered world. On the flip side, maximalist friends can encourage minimalists to be daring and creative by adding a splash of excitement to their lives.

The Charm of Simplicity

Minimalist fashion is all about making a statement with less. It’s the art of choosing pieces that are both versatile and timeless, creating a wardrobe that is effortlessly chic and functional.

Love Bonito’s Reversible Neoprene Cocoon Midi Dress is a perfect example of minimalist elegance. Its clean lines and simple silhouette make it a standout piece that can be dressed up or down for any occasion.

MUJI is synonymous with minimalist style, offering a range of clothing that is as comfortable as it is stylish. Their clothing line embodies the essence of everyday wear, perfect for those who appreciate understated elegance.


Image Credit: MUJI

UNIQLO takes versatility to the next level with pieces like the Smart Ankle Pants and the Ribbed Tank Top. These items are wardrobe staples that can be effortlessly mixed and matched to create a variety of looks.

The Ellendra Linen Front Tie Top from The Editor’s Market is a minimalist’s dream. Simple designs made from high-quality fabric make it a must-have for anyone looking to build a classic, minimalist wardrobe.

Image credit: The Editor's Market

CHARLES & KEITH offers the perfect finishing touch with their Double-Strap Sports Sandals. These shoes are not only comfortable but also incredibly stylish, making them a minimalist’s must-have.

Image credit: CHARLES & KEITH

The Appeal of Boldness

For those who love to make a statement, Jem offers a myriad of options to express your unique and bold style. Maximalism is all about embracing vibrant colours, eclectic patterns, and a fearless approach to fashion.

We found this Floral Jumpsuit from Mango as a perfect example of how to step out in style. Its striking floral print make it a standout piece for any occasion.

Image Credit: Mango

Love and Bravery never falls short on their collection of bold pieces, such as the Escapades Abstract Highwaist Pants. These items are designed to turn heads and showcase your fearless fashion sense. 

Image credit: Love & Bravery

Cotton On’s selection of Training Anorak lets you rock a casual look with attitude. Its oversized fit and vibrant graphic design are perfect for that chill, effortlessly put together vibe as you sweat it out.

Complete your look with a pair of Stella Glow Daddy from Anothersole, to finish off your ensemble as a testament to a confident style.

Image credit: Anothersole

Shopping at Jem for Every Style

Whether you’re drawn to the sleek lines of Love Bonito or the effortless versatility of Uniqlo’s separates, Jem has everything you need to let your individuality shine. Spending a day at Jem with your friends—whether they’re minimalists or maximalists—is a fantastic way to celebrate International Friendship Day. With an array of stores catering to all styles, from trendy boutiques to classic staples, there’s something for everyone.